1. Introduction

Downtown L.A. Law Group, LLP (“DTLA,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our websites, including downtownlalaw.com and calldowntown.com (collectively, the “Websites”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Websites.

This website and our services are intended only for residents of the United States. We do not offer services to individuals residing in the European Union, United Kingdom, or any other jurisdictions subject to the GDPR or similar international privacy laws.

2. Information We Collect

We collect information from you when you register on our site, subscribe to our newsletter, fill out an intake form, use our chat feature, or browse our Websites.

A. Information You Provide to Us

When requesting a case evaluation or contacting us, you may be asked to enter your name, email address, mailing address, phone number, and details regarding your potential legal matter.

B. Information Collected Automatically via Tracking Technologies

When you visit our Websites, we and our third party service providers automatically collect certain information about your device and interaction with our Websites. This includes:

• Device and Browser Information: IP address, browser type, operating system, and device identifiers.
• Usage Data: Pages viewed, time spent on pages, links clicked, and navigation paths.
• Session Replay Data: We use session replay software, such as Microsoft Clarity, that may record your mouse movements, scrolling, clicks, and keystrokes entered into forms on our Websites.
• Chat Data: If you use our live chat feature, the content of your communications and metadata are collected and routed through our third party chat provider, ClientChatLive.

3. Third Party Tracking Technologies and Cookies

We use cookies, web beacons, pixels, and other tracking technologies to improve your experience, analyze website performance, and deliver targeted advertising. These technologies are deployed only after you provide explicit consent via our cookie banner.

Specific third party technologies we use include:

• Microsoft Clarity: Used for session replay and website analytics to understand how users interact with our site. Clarity captures behavioral metrics, heatmaps, and session replay data.
• Meta/Facebook Pixel: Used to track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to people who have taken action on our Websites.
• Google Analytics and Google Tag Manager: Used to track website traffic, user behavior, and demographics.
• ClickCease: Used for click fraud detection and prevention, which involves collecting IP addresses and device information.
• ClientChatLive: Provides our live chat functionality. Communications through this widget are routed through and stored on ClientChatLive’s servers.

By clicking “Accept” on our cookie banner, you consent to the deployment of these technologies and the sharing of your data with these third parties.

4. How We Use Your Information

Any of the information we collect from you may be used in the following ways:

• To provide legal services and evaluate your potential case.
• To personalize your experience and better respond to your individual needs.
• To improve our website offerings based on the information and feedback we receive.
• To improve customer service and effectively respond to your requests.
• To deliver targeted advertising and marketing communications.
• To prevent fraud and ensure the security of our Websites.

5. How We Disclose Your Information

We do not sell your personal information to data brokers. However, we do share information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep this information confidential.

Under the California Consumer Privacy Act (CCPA), our use of third party tracking cookies, such as the Meta Pixel, for targeted advertising may be considered a “sale” or “sharing” of personal information. You have the right to opt out of this sharing via our cookie consent preferences.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our rights, property, or safety.

6. Your Rights Under the CCPA

Under the California Consumer Privacy Act (CCPA), California residents have the right to know how their personal information is collected, used, and shared. Your rights include:

• The right to request access to the personal data we collect.
• The right to request deletion or correction of your personal information.
• The right to opt out of the sale or sharing of your personal data for cross context behavioral advertising.

To exercise any of these rights, please contact us at marketingdowntownlalaw@gmail.com or call us at (855) 339-8879.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and encrypted into our database, accessible only by authorized personnel who are required to keep the information confidential.

8. Children’s Privacy (COPPA Compliance)

We are in compliance with the requirements of the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect any information from anyone under 13 years of age. Our website, products, and services are directed exclusively to individuals who are at least 13 years old.

9. Text Messaging Policy

Reply YES to receive updates and information from us. Reply STOP to cancel and unsubscribe. Message and data rates may apply.

Anyone who communicates with Downtown L.A. Law Group or calldowntown.com via shortcode 40222 or website form fill can opt out by following the guidelines defined in the opt in and opt out program or by not checking the form box. If you text the keyword INJURYHELP to 40222, you will start a live chat with one of our agents.

You can cancel the SMS service at any time by texting STOP to the short code. After sending STOP, we will send a confirmation SMS, and you will no longer receive SMS messages from us. If you experience issues with the messaging program, reply with the keyword HELP or contact us at marketingdowntownlalaw@gmail.com or (855) 339-8879.

10. Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page and update the effective date above.

11. Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us using the information below:

Downtown L.A. Law Group, LLP
540 S. Santa Fe Ave.
Los Angeles, CA 90013
Email: info@downtownlalaw.com
Phone: (855) 339-8879